Project Overview: TikTok & Affiliate Marketing
1. Project Identity
Channel Name: Yêu Lấy Chính Mình (Love Yourself)
Niche: Personal Development & Book Affiliate Marketing
Target Audience: Modern women seeking inspiration, positive mindsets, and self-care advice.
Content Strategy: High-quality “Quote Videos” featuring life mottos and empowering messages, paired with aesthetic, minimalist visuals.
2. Objectives
Build a loyal community centered around female empowerment and mental well-being.
Drive revenue through TikTok Shop Affiliate by promoting self-help, psychology, and personal growth books.
